Musée de
la Vie Romantique

Romanticism era was art with a heart — on creativity, imagination, intuition, emotion and nature.

Rebrand identity, environmental graphics and website for a leading museum devoted to the dramatic French Romanticism arts called Musée de la Vie Romantique is located in Paris, France. I revamped and contemporized the existing museum brand identity while keeping the traditional personality by creating a distinct museum rebrand identity with consistent exhibition poster designs that are unified. Romanticism Art places emphasis on the activity of imagination, intuition, emotion, and nature so I designed to depict those through poster designs. The museum is dedicated to the great artists and writers of the Romantic Era of the 1800s. The existing museum displays documents, photos, original works, ephemera and artifacts related to renowned figures of work by artists, poets, writers, sculptors and many others.

Client
Self-initiated project

Services
Rebranding
Brand Identity
Brand Naming
Logo Design
Art Direction
Environmental Graphics
Signage
Graphic Design
Digital Design

Credits
Art Director/Senior Designer: Esther Sunghee Byun
Typefaces: Neue Haas Unica W1G, Dahlia, and Unica77

Year
2023

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